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#003　8/9 ロゴと名刺と住所印の作成

ロゴがないことには名刺もサイトも作れないので、まずはロゴ作成から。
ボスの「赤！」の一言からうちのコーポレートカラーは赤に決定。

実際は業種やターゲット層、主要商品、会社がお客様に対して何を訴求し
たいか、どのようなイメージを持ってもらいたいか、競合他社との差別化
などを考えて、配色とデザインを決めていきます。通常ロゴ作成はプロに
頼むと思うのであまり踏み込みませんが、例えば寒色系の青は安定感や
信頼性を与えるので、証券会社などに多く使われています。

ちなみにニルコードの赤（彩度低め）は誘目性が高く秘めた強さとシック
な印象・・・のはず。・・・秘めた強さって・・・。全部を赤にしてしま
うと重すぎるので、アクセントとして使用。うちは会社名がニルコードで
0ゼロが付くので、まあ形はゼロっぽく。対称形だと単純になるので、
斜めにして動きを持たせてみました。

ロゴの配色は多くても3色以下で。散漫な印象になるし、名刺等の印刷の
時に色数が多いと料金が高い場合があるので（笑）。
同じ意味で特色も避けます。

1.まずはラフデザイン案出し。色々作ってみました。
http://www.nilcode.com/mg/nil_logo_001.gif
WEBサイト上で見せることが多いので、小さくなってもわかるように。
文字は後できちんと作るつもりなので、アテです・・・。

2.二つに絞ってデザインを詰める。
http://www.nilcode.com/mg/nil_logo_002.gif
ボスと話し合ってまあこのへんかと。

3.決定！さらに細部を詰める。
http://www.nilcode.com/mg/nil_logo_003.gif

やたら急いで作ってしまったので、もう少しやりようがあったと思うの
ですが、これに決まりです。

さて、ロゴが出来たら次は名刺です。営業ツールとして重要なものなので、
これもきちんと練って。インパクトや話題性や他の名刺と混ざった時の
探しやすさ、業務内容のわかりやすさ、その他諸々をあの小さな紙面に詰
め込まないといけません。

完成したのはコレ。
http://www.nilcode.com/mg/meishi.gif

上にあるのは住所のハンコです。一見印刷に見えるので、市販の封筒に押
せば専用封筒みたいになります。印刷屋さんに頼んで封筒を作るより安上
がりなのでこれに。

実は名刺デザインのセオリー外してますが・・・。本当は名前は真ん中よ
りちょっと下のラインにあると読みやすいんです。試しに手元にある色々
な名刺を見比べてみてください。デザインやフォントによって明らかに憶
えやすさに違いがありますよね。私としては、いただいた名刺に顔写真が
あると助かりますが・・・。人の顔憶えるの苦手なもので。でも本当は
名前自体のインパクトが一番かも。嫌でも憶えますって菅止戈男だった
りしたら。スガシカオ（好き）。

・・・楽しかったです。会社を作る手続きやら何やらのうちで、一番楽し
い作業がロゴ制作名刺制作WEBサイト制作でした。

ちなみに有限会社ニルコードではロゴの作成も2万円で承っております。

2005-01-17 (Mon) | nilcode

まだコメントはついていません。

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